WHO WE ARE?
Tyu-Tyu! - a niche clothing brand for real #TYUTYUGIRL.
For over 4 years we have been creating special, unusual, a little crazy, conceptual wear that not everyone will understand and feel.
But if one day you buy a skirt or dress from Tyu-Tyu!, then it's love forever.
In four years of our history, thousands girls all over Ukraine and allworld has fallen in love with Tyu-Tyu brand.
Tyu-Tyu! is the author of bestsellers such as the tulle skirt Airskirt and the constructor dress Airdress.
"Forever #tyutyugirl in heart" - this idea is the basis of the brand's philosophy.
WHY "ТЮ-ТЮ"?
The brand name evokes various emotions. Someone has positive ones, others haven’t, but they certainly don’t leave anyone indifferent. Once a client even refused a branded package with the inscription “Tyu-Tyu!”, Because she was embarrassed to go with him along the city streets. It all started almost 5 years ago at a time when few knew about the Всі.Свої market, the profession of “targetologist” in the space of social networks did not exist, and the trend in Ukrainian brands was just emerging.
"Tyu Tyu!" appeared on the market as a mono brand of tutu skirts. We were inspired to create the brand by tutu skirts in Europe and America, which wears in everyday life. On the Ukrainian market 5 years ago there was practically no choice of airskirts (except for single items in stores) and the search engine could not find anything by googling the “skirt-tutu”. And yet, why exactly "Tu-Tu!" In Europe and America short fluffy tutus are called “TUTU SKIRT”, and we have the phrase “Тю!” it means surprise. So, as you already understood, the name "Tyu-Tyu!" created as a synthesis and puns “tutu” in English and “Тю!” in Ukrainian.
Yes, the name "Tyu-Tyu!" has a deliberately outrageous, somewhat crazy and insane connotation.
We do not deny this.
At the heart of the brand's concept is the idea of creating not-quite-ordinary things, perhaps even a few crazy ones, ones that are related in spirit to the real #TYUTYUGIRL.
HOW IT ALL STARTED?
“Tyu-Tyu!” was created September 1, 2015 in Kiev. Tyu-Tyu - entered the market as the first Ukrainian monobrand of airskirts. At the beginning of the formation, the brand's mission was to make AIRSKIRT an element of the basic wardrobe and introduce the word AIRSKIRT as a variety of skirts into everyday colloquial speech. The first "release" can be considered a market Всі.Свої in October of the same year. Unforgettable emotions and memories - this is to observe the reaction of visitors on the market when they first saw the skirts from "Tyu-Tyu!". It seemed that at that moment they were becoming a little happier.
ТЮ-ТЮ HOME
In 2019 we launched a new direction - Tyu-Tyu! Home (products for home). Now it is actively developing. Textile and decor from Tyu-Tyu Home help create a special, cozy atmosphere in home. In our opinion, we select the best and trendy decor items for the interior from various manufacturers. Also among the assortment there are textiles for the home and our production.
OUR PRODUCTS
The first top-product of the brand is tulle skirt AIRSKIRT. The basis was taken on the legendary tulle skirt. We adapted it to our idea of the perfect tutu - we chose the best fabric, lining, model.
Customers can choose their perfect tulle skirt of any color (a palette of 150 shades), size and length.
After AIRSKIRT we create our authoring brand development - AIRDRESS - an unique constructor dress with removable skirt. The peculiarity and originality of AIRDRESS is that it is a dress in the creation of which the client takes a direct part - independently chooses the color, model, material, length of the top and removable skirt.
AIRDRESS consists of two parts – sweatshirt (or shirt) and a removable skirt, which together create a unique dress. This dress has thousands of options and combinations. Client is involved in the process of creating his dress - experimenting, combining, mixing different combinations, customizing.
We have created a lot of different models, but AIRSKIRT and AIRDRESS are the symbolic for us, a business card of our brand.
There are also cruise, evening and casual clothing lines in our assortment, which are constantly updated with new models.
Feature and advantage is that we carry out individual orders of our models. If you did not find the desired color, size, length among the assortment, we can create a dress / skirt / specific brand model for an individual order.
WHAT WE CREATE?
