WHY "ТЮ-ТЮ"?

 

The brand name evokes various emotions. Someone has positive ones, others haven’t, but they certainly don’t leave anyone indifferent. Once a client even refused a branded package with the inscription “Tyu-Tyu!”, Because she was embarrassed to go with him along the city streets. It all started almost 5 years ago at a time when few knew about the Всі.Свої market, the profession of “targetologist” in the space of social networks did not exist, and the trend in Ukrainian brands was just emerging.

"Tyu Tyu!" appeared on the market as a mono brand of tutu skirts. We were inspired to create the brand by tutu skirts in Europe and America, which wears in everyday life. On the Ukrainian market 5 years ago there was practically no choice of airskirts (except for single items in stores) and the search engine could not find anything by googling the “skirt-tutu”. And yet, why exactly "Tu-Tu!" In Europe and America short fluffy tutus are called “TUTU SKIRT”, and we have the phrase “Тю!” it means surprise. So, as you already understood, the name "Tyu-Tyu!" created as a synthesis and puns “tutu” in English and “Тю!” in Ukrainian.

Yes, the name "Tyu-Tyu!" has a deliberately outrageous, somewhat crazy and insane connotation.

We do not deny this.

At the heart of the brand's concept is the idea of creating not-quite-ordinary things, perhaps even a few crazy ones, ones that are related in spirit to the real #TYUTYUGIRL.